The Impact of Healthcare Systems on Individuals and Households Research Paper

The Impact of Healthcare Systems on Individuals and Households - Research Paper Example The effects of these two systems on the life of the common man is also looked into to know how effective the two systems are when it comes to delivery and the general income of the common man. Information on different countries using different systems is looked at and how people are affected by these two systems. The main objective of this paper however is to find out if there is any difference in the two systems and which system is good on the common man (Grover 387). There are lots of publications about this issue and most people believe that private based systems are just about making profit while government systems concentrate less on quality. Private systems have a lot of impact on the financial situation of the common man. Many privatized systems are financed by the people themselves through insurance cover. Compared to the government systems the private system is a bit expensive and requires a lot of money for every individual. This leads to a decrease in the income that the g eneral population gets. However this system is also characterized by quality healthcare and no or limited extra expense. Therefore the only amount t hat is paid by the consumer is the insurance cover. Apart from the quality cover offered, private systems also have a quick response to problems as compared to government systems. If someone is sick, then he is well taken care of and this has great effect on the general population (Grover 387). ... This leads to people spending a lot of extra money in medication and this generally reduces their income that they would have saved. The system is also slow to reacting to the general emergency situations. Therefore the amount of money that the common man saved is then used again in the process of getting quality medication. To fulfill the objectives of this research, I took time to collect information about different countries that use private health systems and those that use government health care system. The information that I used were from government websites and the ministry of health care websites. I then related this figures to the general income of the common man and how this type of system affects both parties. Australia is one of the countries that use private health care system which is called Medicare. Medicare receives funding from 1.5% of the total government levy. This levy is given in exception to low income earners. High income earners also have an extra 1% levy ad ded to their tax. Private health insurance also provide 30% subsidiary on the private health insurance. It is approximated that in 2004, 8.8% of DP was spent by Australia on health care. The average expenditure of the common man on health care services was 1.9% of the total income of families and individuals. This is characterized by high quality doctors who get enough pay and work well to realize their set goals. The amount of money that an individual spends on medication after the taxed amount is reduced a lot. This means that it can be approximated that an average family use 2% of their total income on medication and this had covered all the expenses including the ones not insured (Grover 387). In Canada, government health care is the type of system that is used. Everyone is

Argument in Support of Illegal Immigrants receiving Social Services Essay

Argument in Support of Illegal Immigrants receiving Social Services - Essay Example Increase in the illegal process of immigration mainly from Mexico to the United States, though has a long history, however, was witnessed most conspicuously since 1970s afterwards. Roots of the problem can be cited within execution of the Bracero Program during World War II (specifically in the year 1942) that allowed US employers to derive temporary workers from Mexico (Lemay 4). Now US being one of the strongest economic powers and having a politically stable democratic structure compared to Mexico, was regarded by majority of such workforce as a convenient shelter that would help them for economic and social prosperity. Thus, while a major part of the temporary workers never left the United States even after expiration of their temporary visas, on the other hand, America’s economic and social stability continued to attract immigrants from Mexico to such an extent that even after demise of the Bracero Program and consequent implementation of the â€Å"Immigration and Natura lization Act, 1965† much success could not be attained in controlling the process of illegal immigration.... The Act further states that applications for asylum or any other â€Å"Temporary Protected Status† will also be rejected by the state authorities (Colton-Sonnenberg 4). While considering the fact that the economic supremacy United States is enjoying owes a great deal to the illegal immigrants, actions taken by the nation against providing them with any kind of social service facilities clearly appear to be maliciously selfish and biased on humanitarian grounds. It has been clearly specified by several legal propositions (such as Proposition 187 of 1994) and Illegal Immigration Reform and Immigration Responsibility Act, 1996 that illegal immigrants are mainly responsible for economically burdening the nation as well as increased anti-social activism (Koven, and Gotzke 140-142). Illegal immigration, from legal perspective, is clearly an act of offense and a state has every right to take actions against those who are joining the act. However, actions taken by the United States to condemn the offense is offensive in itself as those are violating both legal principle of naturalism and norms of humanity. While evaluating the issue of American socio-economic prosperity, the immense contribution from immigrants and their successors in this scenario has been acknowledged by the former American President John F. Kennedy. He not only recognized the United States as a nation of immigrants but also emphasized on the importance of formulating immigration policy in such a manner so that social welfare of the immigrants is ensured (Colton-Sonnenberg 3). Getting to the roots of immigration problem it becomes clear the flaws in implementing the foreign policy has a major role to play to result in the influx of illegal immigration:

The Temporary Assistance for Needy Families Essay

The Temporary Assistance for Needy Families - Essay Example The Temporary Assistance for Needy Families The Temporary Assistance for Needy Families (TANF) program is a grant that aims to help move recipients into work, and therefore turn the welfare into a temporary assistance program. The report focuses on effecting changes in the social programs of the United States. It targets the branch of the government that deals with temporary assistance for families classified as needy (TANF). The recipients of this report are the various organizations, both governmental and Non-Government Organizations (NGOs), which deal with welfare funding. Following the continuous complaints from American citizens about the social welfare of the working class, the issue of primary concern is that the current program falls under the Social Security Act enacted on August 14th, 1935. The nation has formed welfare recipients under the renewed act. The renewed act is the Personal Responsibility Act of 1996 based on work opportunity reconciliation. Problem Statement According to government statistics, the TANF program is represented by 31% of white families, 33% black, and 29% Hispanic (Kearn, 2000). It is important to note that the aim of the program is to provide funds to needy families with a five-year limit on financial assistance. In fact, total welfare spending for the year ending 2010 reached an astounding $900 billion. The problem arises when, even with the large amounts spent on assisting poor families, more families keep being added to the system.

Race and Racial Group Essay Example for Free

Race and Racial Group Essay Search the Internet for groups and organizations promoting racial equality to help you complete this assignment. You may also refer to the Internet Resource Directory in Ch. 13 of Racial and Ethnic Groups. Using the information from the text and your web search: Identify one racial group from the list below:  · Hispanic American/Latino Write a 500- to 750-word paper from one of the perspectives below:  · A historian writing about the racial group in a book chapter  · A news reporter writing a newspaper article or blog entry about the racial group  · An individual member of the racial group, writing a personal letter to a friend who is not a member of that racial group Answer the following questions:  · What have been the experiences of this racial group throughout U. S. history?  · What have been the political, social, and cultural issues and concerns throughout American history?  · What legislation meant to constrain race within prejudicial boundaries was enacted? How did the various groups you researched fight this legislation? What legislation meant to alleviate prejudicial boundaries has been enacted? How did the various groups you researched promote this legislation? Assignment: Historical Report on Race Purpose of Assignment Students explore a variety of resources on racial equality and write a paper from a historical perspective relating to the experiences of a particular racial group in the United States. By understanding the history of experiences of various groups, students will be better prepared to connect historical experience to racial diversity today. Resource Required Internet Resource Directory in Ch. 13 of Racial and Ethnic Groups

Implementation Of Marketing Strategies In Marvel Inc

Implementation Of Marketing Strategies In Marvel Inc Ronald Perelman an investor brought Marvel and caused a decline in late 1990s when Marvel filed for bankruptcy. This caused chaos in the company and battles were common among the various parties. But like Marvels characters a savior called Toy Biz, Inc came to the rescue and on October 1, 1998 they acquired Marvel Entertainment Group and named it Marvel Enterprises, Inc. After this change the company started to perform and the future was looking better. At present it is owned by The Walt Disney Company and known as Marvel Entertainment, LLC. Marvel provides its services through the means of comics, T.V., movies, toys, video games, etc. and has created a universe of great characters for the audiences. Marvels Characters Profile Marvel has 8000 various characters in all and each of these characters has helped to create Marvel Entertainment, LLC, therefore in this section some of the valuable characters of the company will be identified and what they brought to Marvel. The most famous characters in the Marvel Universe are Spiderman, Wolverine, The Hulk, Captain America the Punisher; these are considered to be among the top 10 comic characters ever (Albert, 2010). Five of Marvels characters are among the top 10 and in terms of market share for the year 2010 Marvel has acquired 45.52% of unit share and 40.66% for dollar share (Doran, 2010), which makes them number one in the world. In addition T.V. and movies have also helped in the popularity of the characters, as due to the release of Spider-Man Trilogy, X-Men Trilogy, Iron Man, The Incredible Hulk, X-Men Origin: Wolverine, etc. in the movie section and The Avengers: Earths Mightiest Heroes, Iron Man Armored Adventure, Wolverine and the X-Men, The Spectacular Spider-Man, etc. have been ruling the T.V. (Marvel Characters, Inc., 2010). Among the five top Marvel characters Spider-Man is considered to be the most popular as the story line has been innovating through the years. The popularity of this character is so huge that every kid and adult appreciates this character and this craze has grown with the release of several comics, T.V. shows, action figures, movies, video games, etc. The story of Spider-Man begins by Peter Parker being bit by a spider that ends up causing a mutation in him, which giving him extra-ordinary powers like climbing walls, shooting webs and a spider sense. The actual cause for this characters popularity was the character Peter Parker (Spider Man) who has issues like every other teenage boy and is also in love with one of the lead characters Mary Jane Watson and together it created not just a superhero story but also a love story that helped to attract teenagers. As for the other characters they also have similar story lines e.g. The Hulk and Captain also got their powers due to mutation, where as Wolverine is a Mutant himself and The Punisher takes revenge for the loss of his loved ones. In terms of villains that Marvel has created characters like Magneto, Doctor Doom, Galactus, Loki, Dark Phoenix and Kingpin, which are also among the top 10 comic book villains. As can be seen in the above table Marvel holds the market in this aspect as well and these characters have also played a major role in the popularity of the comics as people love to see their heroes defeating the most powerful villains. Marvel has always tried to give exactly what their market demands, whether it is their heroes, villains or story line and this has given them great success. Market Segmentation and Distribution Plans Comics Books The most famous characters have been the Spider-Man, X-Men and Fantastic Four and have also provided huge revenues. The major segments could be identified as male teenagers and young adults. These comic books were distributed using three ways which were direct market, mass market and subscription sales basis. The direct market distributers consisted of comic book specialty stores who had a large carrying capacity that could take as many products as Marvel liked; this was also lions share to the net revenue. The mass market consisted of bookstores and newsstands and these were distributed in huge stores like Wal-Mart and Target but offered a limited selection of comics. The subscription sales basis was a concept where the target market could directly purchase comics from Marvel for a subscription fee which tends to be on monthly or yearly basis. In 2003 Marvel sold almost 3.6 million copies and this were divided among the kids teens market and young adult market. The figure below wil l identify the market share of the market segments on the comic books in terms of percentage which is 56% for Young Adults and 44% for Kids and Teens. Figure : Comics Market Segment sales for 2003 Toys Manufacturing Toys are not the major revenue provider for Marvel but play a critical role towards loyalty as the major market for these products are kids from the age of four to twelve and collectors who increase the market value of the products especially action figures. Marvel sold the entire characters toy manufacturing license to TBW a Hong Kong based independent company for a royalty fee of 15% but this was with the exception of Spider-Man who rights belonged to Sony. The marketing and even the sales of these toys were done by Marvel themselves. With exception of some few selected figures that were sold through specialty stores and comic-book stores the figures were sold using the means of retailers, mass merchandisers, mall-order companies and variety stores. In terms of market segmentation kids accounted for 80% and the other 20% were collectors and this will be shown using a pie chart. Figure : Toys Market Segment in terms of Market Share Licensing Motion Pictures Marvel licensed all of their major characters to Movie Companies some of them being Spider-Man to Sony, X-Men to 20th Century Fox, The Hulk to Universal, The Punisher to Lions Gate, etc. and with exception of The Punisher all the other major characters were box office hits. The Movie that has made the most gross revenue was Spider-Man whose production cost was $139M where as the gross revenue was $404M in US and $822M worldwide. In relation to the rights the various studio determine the release timing and strategy but Marvel retained the merchandising rights and never contributed to the movie production marketing expenses. The revenue sharing consisted of 7% to 16% on gross revenue and 50% on the operating profit minus production costs, costs of prints, advertising expenditures, and distribution fees. In terms of market segmentation all of the motion pictures are R or PG-13 rated and this meant that the major segment consisted of Adults above the age of 18, as for the other segments they would teens between the age of 13 and 17. Other Media These are mainly DVD, video games, and also licensing to theme parks, shopping malls and special events. In relation to DVD a certain number of characters appeared in Lions Gate animated DVD and as for video games licensing Marvel have several licensing contracts with various game creators like Activision, Encore, Universal Games, THQ, and Electronic Arts (EA). In terms of market segmentation these were similar to motion pictures and were mainly teenagers and adults. Strategy and Recommendation In this section specific strategy with some recommendations will be mentioned which would help Marvel Enterprises, Inc. to grow and improve their present strategies. Comic-Book Publications At present Marvel is ranked as the best comic book publisher with market share above 40% and some of their recent growth has been due to the Avengers, Siege, Secret Avengers, and Uncanny X-Men and most of their new releases sold for $3.99 which is $1 more than their usual prices which means that even though prices increased the readers were willing to pay for them. In the above table it can be noticed that DC has many more comics in the list than Marvel but in actual The Avenger made huge sales which contributed to the increase in market share of the company. Marvel underperformed with the sales of graphic novels trade paperbacks as DC was able to achieve three of the top five spots (Doran, 2010). This clearly means that Marvel need to reconsider their strategy and they should consider bringing back Wolverine, Spider Man, The Hulk, etc. and even though Deadpool and Iron Man have been in the top ten they still are not one of the major sales characters for Marvel (Doran, 2010). Marvel at present is trying to bring some of the older and non famous characters in to the picture but the issue is that these characters have never been able to attract the market in the past so even considering bringing them would be to some extent risky but instead Marvel could consider making special appearances from some of the more famous characters like Spider Man, Wolverine, The Hulk, etc. and this intern would give the newer character some much needed support to become famous. Toy Production Toys play an important role in creating customer loyalty as kids and adults alike can read or watch their favorite characters and as long as there is nothing new but when it comes to toys and action figures there will always be a continues demand for it, thus it is important to focus more on trying to bring new toys to the market. The most sold toy for Marvel in a decade has been The Hulk Hands which sold 4 million units in 2003 but the thing to notice is that after the release of The Hulk Hands no other toy as mad an impact on the sales, thus Marvel might consider creating newer toys that could be in the same standard as The Hulk Hands. Another strategic issue is their toy makers as at present Marvel produces all their toys from one Toy Company and this is also the reason why there is no new creative ideas coming forth as after some period of time every company exhausts their creativity and resources, consequently the right decision for Marvel would be to change their producers or m ay be even have more than one producers for various characters and this will force competitions between the producers to make newer and better products one of the products that could work is making trading cards like Baseball, WWE, Yu Gi Oh, etc., this is an easy method to keep the children and youngsters interested in the characters. In addition to that the company could also hire an external company to keep a track of the quality and durability of the products this will help to keep the company on their toes thus driving them to success. Motion Pictures Marvel has sold rights of Spider Man, Iron Man, The Hulk, X-Men, etc. to various studios and there are many more characters that have been expected to make the re-entry in the movie industry like Thor, Captain America, Ghost Rider, Deadpool, Magneto, etc. but the issue here is that due to whatever reasons the movies are releasing at an extremely slow pace which to some extent is causing a fall in the market share and according to speculations the major reasons for releasing some of these characters is to make the movie The Avengers which includes some of the most famous characters of Marvel but the issue would be that it would take at least three years for the release as there are at least 3 more characters that have to be released. So a valuable recommendation would be to try to force the studios to release these movies at a quicker pace or to give the rights of the other remaining characters to the other studios as most of these characters could be released at the same time period. Other Recommendation Marvel has to first embrace that DC comics may not be performing well at present but their misfortunes could change quickly thus Marvel needs to understand that DCs major hope in terms of movies, comics and T.V. are Superman and Batman. Batman has recently gained a large market due to the release of The Dark Knight which has shifted the movie market in their favor and this is mainly due to their villain The Joker played by Heath Ledger. On the bright side Marvel has also released several movies that have created interest in the market but to tackle this problem Marvel will need to try and release the Avengers which seems to be the only story in their arsenal that could shift the whole market and at the same time release toys and video games which will help the market growth. Another recommendation would be to take more interest in the companies that are producing their characters whether through toys or movies as any mistake from the companies could truly damage their characters imag e and having control on what goes on in the movie and the toy company would be one of the better options for them and this could easily be done by sending one of their creative personals to be involved in the products.

Richard Wilbur Essay -- Biography

â€Å"It is true that the poet does not directly address his neighbors; but he does address a great congress of persons who dwell at the back of his mind, a congress of all those who have taught him and whom he has admired; that constitute his ideal audience and his better self† (â€Å"Richard Wilbur†, National Book Foundation). Richard Wilbur spoke this famous quote at his National Book Award speech in 1957. Many of the events in Wilbur’s life transitioned to his acceptance of this award, but he did not know what direction his life was going in at the time. From the events in his early childhood learning how to write from his maternal grandfather and great-grandfather, to his later becoming a World War II veteran and getting a degree from Harvard University, and everything in-between, Richard Wilbur spent the rest of his life creating a breathtaking assortment of poems which largely connected to his early life. Richard Wilbur’s birth and early life led to his first spark of interest in writing at a young age when he met his grandfather and great-grandfather. He was born on March 1st, 1921 in New York City, New York (Haralson 759). Richard lived in North Caldwell, New Jersey for the rest of his pastoral childhood with his middle-class family (Gioia). They resided on a large property and they did not have many neighbors (Gioia). He enjoyed wandering off to random places on the property with his brothers, and he enjoyed the nature, which inspired some of his later poetry (Gioia).Wilbur’s maternal grandfather and his great-grandfather were both editors and Wilbur began to acquire a love for journalism stronger than his love for painting like his father (â€Å"Richard Wilbur†, Poetry Foundation). He enjoyed the company of his grandfather and gre... ...people think more about the life in which they live everyday. His poems connected to his life, e.g. the poems about nature in The Beautiful Changes connected to his life on a large property and its connections to his time on the battlefield. Wilbur closed out his National Book Award acceptance speech by saying: â€Å"Writing poetry, then, is an unsocial way of manufacturing a thoroughly social product. Because he must shield his poetry in its creation, the poet, more than other writers, will write without recognition. And because his product is not in great demand, he is likely to look on honors and distinctions with the feigned indifference of the wallflower. Yet of course he is pleased when recognition comes; for what better proof is there that for some people poetry is still a useful and necessary thing -- like a shoe† (â€Å"Richard Wilbur†, National Book Foundation). Richard Wilbur Essay -- Biography â€Å"It is true that the poet does not directly address his neighbors; but he does address a great congress of persons who dwell at the back of his mind, a congress of all those who have taught him and whom he has admired; that constitute his ideal audience and his better self† (â€Å"Richard Wilbur†, National Book Foundation). Richard Wilbur spoke this famous quote at his National Book Award speech in 1957. Many of the events in Wilbur’s life transitioned to his acceptance of this award, but he did not know what direction his life was going in at the time. From the events in his early childhood learning how to write from his maternal grandfather and great-grandfather, to his later becoming a World War II veteran and getting a degree from Harvard University, and everything in-between, Richard Wilbur spent the rest of his life creating a breathtaking assortment of poems which largely connected to his early life. Richard Wilbur’s birth and early life led to his first spark of interest in writing at a young age when he met his grandfather and great-grandfather. He was born on March 1st, 1921 in New York City, New York (Haralson 759). Richard lived in North Caldwell, New Jersey for the rest of his pastoral childhood with his middle-class family (Gioia). They resided on a large property and they did not have many neighbors (Gioia). He enjoyed wandering off to random places on the property with his brothers, and he enjoyed the nature, which inspired some of his later poetry (Gioia).Wilbur’s maternal grandfather and his great-grandfather were both editors and Wilbur began to acquire a love for journalism stronger than his love for painting like his father (â€Å"Richard Wilbur†, Poetry Foundation). He enjoyed the company of his grandfather and gre... ...people think more about the life in which they live everyday. His poems connected to his life, e.g. the poems about nature in The Beautiful Changes connected to his life on a large property and its connections to his time on the battlefield. Wilbur closed out his National Book Award acceptance speech by saying: â€Å"Writing poetry, then, is an unsocial way of manufacturing a thoroughly social product. Because he must shield his poetry in its creation, the poet, more than other writers, will write without recognition. And because his product is not in great demand, he is likely to look on honors and distinctions with the feigned indifference of the wallflower. Yet of course he is pleased when recognition comes; for what better proof is there that for some people poetry is still a useful and necessary thing -- like a shoe† (â€Å"Richard Wilbur†, National Book Foundation).

Dr. Martin Luther King Essay

Early in the 20th century, Mohandas Gandhi started his political career in South Africa, resisting the discrimination against the Indian people in South Africa. Despite some successes, segregation in South Africa remained a very real reality until the 1990’s. Gandhi went back to India and achieved perhaps one of the greatest feats in history, liberating India from the yoke of colonialism through nonviolent passive resistance. Gandhi’s strategy yielded much less spectacular results in South Africa. It may have been deducted then that nonviolent passive resistance does not work everywhere and was successful mainly due to Gandhi’s leadership or the culture of the Indian people. But then came along another great visionary. Martin Luther King Jr. showed the world that nonviolent passive resistance works, not just in India, not just under Gandhi’s leadership, but also in the Western world. What Martin Luther King Jr. achieved inspired millions of South Africans who knew very well what segregation and discrimination meant. His words and the example he set avoided a bloodbath in a racial civil war in South Africa as it did here in America. Our media was filled with reports of the civil rights struggle. Despite the South African government’s attempts to turn King’s work into an example of the anarchy that would explode should apartheid be abolished, people saw and understood that justice will prevail and that violence is not the answer. (Richard, 1989) South Africa’s own icon of peace and forgiveness, Nelson Mandela, was filled with hope and conviction by what King had achieved. There are so many parallels between the lives of these two great men. Mandela like King unleashed great power among his people that led to their liberation. Both men throughout their lives encouraged a path not of hate and violence, but of non-violence and love. It may be what gave Mandela the courage to walk out of prison after 27 years and conquer what must have been a strong innate urge to retaliate with bitterness and hate. It is possible that Dr King’s words and work gave Mandela the strength to forgive and the conviction to lead his people to reconciliation in the miracle that is South Africa. What touched me was Dr. King’s dedication to the dignity of the human being. He fought against all practices that robbed people of their dignity and pride. His speeches spoke to the best that resides in all of us. He reawakened my awareness of our ability to walk in righteousness and dignity, despite circumstances and the actions of others. (Kenneth, 1974) Dr. King’s vision went beyond racial discrimination and the borders of the USA. He remained committed to uplifting the poor and oppressed, white and black, and those committed in war. Dr King’s words have convinced me that the only way to heal this world is for all of us to realize that we are all one. We are all part of humanity and the suffering of any one of us, affects all of us. Uplifting the poor and the oppressed can only be done by allowing people respect, dignity and justice. In addition to food and shelter, we all need to hold our heads high in dignity, to be proud of our lives and ourselves. Martin Luther King, Jr was the leader of civil rights in United States. He has dedicated his life to the struggle for the racial equality of African Americans. In August 28th, 1963, King gave one of his most influencing speeches entitled â€Å"I Have A Dream. † The speech was a critical step toward civil rights movement, because without it, King’s opinions of freedom and equality would never reach the hearts of his people, and they would never stand up as a whole to defend themselves. During the speech, King successfully expressed his opinions, and emotionally affected many listeners. This success came from his sensitive approach to audience, his ingenious use of style, and his inspirational tone. (Harry, 1986) Primarily, the speech was given publicly to a huge number of audiences of both live and televised. King was fully aware that in order to let his audience to favor his point of view, he has to be sensitive to them in every possible way. First of all, King demonstrated sensitivity by selecting a universal topic: racial rights and freedom. This was an issue not only to the black community, but also to rest of the world. When King declared: â€Å"all of God’s children†¦ sing, free at last†, it is evident that he included all the people: blacks and whites, in the matter of freedom, and therefore became more appealing to his audience. (Marvyn, 2000) Furthermore, King tried to approach his audience through their emotions. He described his vivid dreams in which blacks and whites are able to live together in harmony and peace. â€Å"I have a dream†¦. † The audience was obviously deeply touched by these images, and they could all imagine what a new and joyous world they could be living in. King successfully achieved his emotive purpose through these words, and bonded with the hearts of his audience. Lastly, King had given hope to his audience. â€Å"The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges. † The hope King had promised for his audience brightened their future ahead, and the audience in return would have to listen to King in order for their dream to come true. (Marvyn, 2000) In summary, King’s selection of a universal topic, his sensitive approach to emotions and his promises of future freedom all contributed in achieving his emotive purpose, and only by doing that, he would be able to persuade the audience to do what he says. The language King used to convey his opinions was impressive. He used a lot of strong emotional words in crucial sentences, for example: â€Å"sweltering with the heat of oppression† or â€Å"seared in the flames of withering injustice. † (Garth Baker-Fletcher, 1993) All these metaphors were used very effectively to provoke passion of the audience. The vivid words used in these metaphors, such as sweltering, heat of oppression or withering injustice conveyed strong emotional feelings in the audience, which allowed them to think about the seriousness of the issue being discussed more clearly. (Keith, 1992) Again, King’s language helped and supported his emotive purpose toward his audience. Other than the figurative language, King also used connotative statements to arouse feelings and reactions from audience. (Clayborne, 1991) An example can be found in the sentence: â€Å"black men as well as white man, should be guaranteed the unalienable rights of life, liberty and the pursuit of happiness. † In the sentence, King connoted racial equality, which is the big theme he had been discussing about, through common ideas of joy and freedom. This way, his audience would understand his opinions better and produce a more emotional reaction to him. To sum up, through King’s use of strong emotional words, figurative and connotative language, he was able to convey his opinions more effectively. In 1963, the centennial of the Emancipation Proclamation, the Southern Christian Leadership Conference decided on the audacious move of attacking segregation in one of its most prominent areas, Birmingham, Alabama. This has been coined â€Å"the Negro Revolution†? by many historians. The day after the city’s municipal elections, Martin Luther King Jr. ‘s Southern Christian Leadership Conference opened their campaign. The civil rights movement underwent a dramatic transition as the nation watched the brutality of segregationist retaliation in Birmingham, despite the SCLC’s commitment to direct, nonviolent action. (John, 1982) Working in conjunction with Birmingham’s civil rights leaders, King coordinated a campaign with the aim of attacking segregation with the use of rallies, sit-ins, picketing, and demonstrations. Eugene â€Å"Bull† Connor’s stubborn refusal to give way to the civil rights movement gave the movement the attention that it needed. Bull Connor was determined to maintain the status quo, even if that meant resorting to violent tactics. Birmingham was the last area of fortified segregation, a blue-collar city full of racially-motivated violence, in which two strong and opposing forces confronted each other in full view of the nation. Connor represented the force that wielded water hoses and police dogs; the other force was represented by Martin Luther King and a movement struggling to bring to light the plight of blacks. Connor’s popularity, as demonstrated by his six victories in city commission races, was due to white voters, workers and corporate leaders alike. (Lerone, 1968) In addition of Martin Luther King’s language, his tone used during the speech was also helpful in transmitting his ideas. Dr. King used a combination of negative, positive and neutral tones in the speech. All of these helped to develop a strong emotional feeling in audience, once again related to King’s desire of emotive purpose. The speech started with a historical fact that the Emancipation Proclamation â€Å"came as the great beacon light of hope for millions of Negro slaves†¦ but 100 years later the Negro still is not free. † Through this neutral tone, King implied that his people had been cheated by the great democratic nation, and such statements could let part of the audience to ponder if they were the ones responsible for the mistake, and consequently, they would start to feel regretful and change their attitude for racial equality. One example of negative tone is found in a metaphoric sentence: â€Å"America has give the Negro people a bad check, a check which has come back marked â€Å"Insufficient Funds†¦ † in which King expressed his view on the situation of freedom, and implied his audience to take immediate actions to stop this ridiculous deed. And later on, he switched to a more positive tone: â€Å"I say to you, my friends†¦ † here, he was approaching his audience in a more friendly way, and this relates back to the sensitivity for audience: to evoke a sense of compassion in the audience. For these reasons, King’s use of tone was effective in leading his audience to favor his point of view, and to strengthen sensitivity toward audience. In conclusion, with a careful sensitivity toward audience, extraordinary language and an adequate tone, Dr. Martin Luther King was able to emotionally affect his audience, and ultimately to persuade them to follow the path to freedom. (Brian, 1985) It was once said that the future is like a locked door and that education is the key to open a new world of possibilities. Dr. King was a firm believer in education for the youth of America. He encouraged all children in his neighborhood to go to school and college. He also donated money to extremely poor families to keep their children in school. At any rate, Dr. King basically believed that a stronger America relied on a more intelligent America. Dr. King voiced his ideas and stood up for what he believed in like no other person has done before. During the 1960’s when society was living out a lie with segregation, Dr. King was like a booming voice of truth. Above all else, he suffered personal damage to his home as well as threats made to his family for his actions during the civil rights movement. However, Dr. King pushed on insisting that one-day people will realize that what they are doing is wrong and that he would be there protesting segregation until they did so. This beacon in the night kept his promise to convey his infuriation for segregation until the late 1960’s in which he was assassinated for nothing more than his personal beliefs. Without a doubt, if Dr. King were alive today the world would be a safer place for everyone. Dr. Martin Luther King Jr. was the most influential man of the 20th century. He believed in equality for all in a time when America was separated like day and night. Also, he supported education, which in his eyes, served as the backbone of the betterment of society and the foundation for the future. However, the trait that most remember him for was his ability to voice his opinion like no other person has ever done before. References Brian M. Kane, â€Å"The Influence of Boston Personalism on the Thought of Dr. Martin Luther King, Jr. † (Boston University, 1985) Clayborne Carson , et al. , 1991; â€Å"Martin Luther King, Jr. as Scholar: A Reexamination of His Theological Writings,† Journal of American History 78:1 :95 Garth Baker-Fletcher: 1993, Somebodyness: Martin Luther King, Jr. and the Theory of Dignity (Minneapolis: Fortress Press) Harry Emerson Fosdick, 1986; â€Å"Martin Luther King, Jr. Borrows a Revolution: Argument, Audience, and Implications of a Secondhand Universe,† College English 48:2: 249-65 John J. Ansbro, Martin Luther King, Jr. : The Making of a Mind ( Maryknoll, N. Y. : Orbis Books, 1982).